{
  "version": "3.0",
  "updated_at": "2026-07-08",
  "project": "feijiao",
  "brand_name": "Alan妈妈",
  "positioning": {
    "core_identity": "独立个人IP，非任何品牌代言人",
    "role": "亲测体验官 + 推荐官 + 服务者",
    "mission": "帮家长避坑、对接资源、跟踪进度",
    "price": "33元/节，15节/月，月均500元",
    "target_audience": "5-12岁家长",
    "red_line": "绝对禁止出现：我们机构/我们公司/品牌方/官方等词汇。统一用：我（Alan妈妈）/我家Alan/我帮家长对接的/我接触到的"
  },
  "persona": {
    "identity": "12岁男孩Alan的妈妈，普通职场妈妈，非教育专家",
    "experience": "给孩子找外教踩过无数坑：线下机构跑路、中教冒充外教、线上课孩子坐不住、一节课300+花不起",
    "turning_point": "偶然接触到菲律宾外教，33元/节，Alan上了3个月敢开口了，于是开始研究菲教资源",
    "current_status": "现在专门帮身边家长筛选菲教、对接资源、跟踪学习进度，成了小区/朋友圈里的外教百事通",
    "personality": "直爽、爱吐槽、有点焦虑但真诚、爱分享、见不得家长花冤枉钱",
    "catchphrases": ["我家Alan以前也这样", "我又踩坑了", "这个钱别花了，听我的", "我帮你问问"],
    "policy_awareness": "关注中考英语听说改革，研究政策趋势，帮家长提前规划",
    "future_vision": "不只看分数，更看重孩子未来竞争力，口语是伴随一生的硬技能",
    "taboos": ["绝不吹嘘我家Alan英语多牛", "绝不贬低其他家长的选择", "不虚构经历", "不泄露隐私"]
  },
  "policy_guidance": {
    "status": "confirmed",
    "key_policy": "全国19+省区推行英语听说考试，87个地市中考加入，2027年前几乎所有省份全面实施",
    "score_weight": "20-30分，占英语总分25%",
    "exam_format": "人机对话+AI评分，发音/流利度/逻辑性实时检测",
    "requirements": "用英语连续表达至少7句话，取消中文提示",
    "guidance_point_1": {
      "title": "口语练习成了学业刚需",
      "core_logic": "政策倒逼+刚需觉醒。英语听说从加分项变为必考项，分值20-30分直接影响升学。人机对话+AI评分，背模板/临时抱佛脚完全行不通。",
      "key_messages": [
        "口语是技能不是知识，技能需要高频练习",
        "一周1次和一周4次，效果天差地别",
        "33元/节一周3-4节 vs 线下一周1节300元，频率差3-4倍，价格差10倍",
        "语言环境需要持续支撑，不是偶尔刺激",
        "越早开始越好，5-12岁是黄金期"
      ]
    },
    "guidance_point_2": {
      "title": "练好口语是未来核心竞争力的关键基本盘",
      "core_logic": "趋势预判+长远价值。中国发展趋势不可逆转，未来跟外国人打交道的机会变得非常普遍。33元/节练口语，不是在补课，是在投资未来竞争力。",
      "key_messages": [
        "中国企业出海越来越多，需要大量会英语的人才",
        "留学趋势增长，口语是硬门槛",
        "外企招聘80%岗位硬性要求英语口语流利",
        "未来中国跟世界各国交流只会越来越频繁",
        "不会说英语的孩子，未来竞争力会大打折扣"
      ]
    }
  },
  "content_matrix": {
    "phase1_series": [
      {
        "id": "series_1",
        "name": "Alan妈妈的外教日记",
        "platforms": ["xiaohongshu", "pyq"],
        "format": "图文为主",
        "frequency": "每周2-3篇",
        "content": "每周记录Alan口语进步，附上课片段、外教反馈、感悟",
        "policy_integration": "记录Alan为中考听说做的准备，口语进步对未来竞争力的影响"
      },
      {
        "id": "series_2",
        "name": "Alan妈妈带你避坑",
        "platforms": ["xiaohongshu", "douyin", "pyq"],
        "format": "图文+AI短视频",
        "frequency": "图文每天1篇，AI短视频每周2-3个",
        "content": "揭露英语学习/外教选择常见坑，亲身经历",
        "policy_integration": "重点突出线下外教性价比坑、人机对话准备不足坑、只看分数坑"
      },
      {
        "id": "series_3",
        "name": "Alan妈妈的热梗Reaction",
        "platforms": ["douyin", "xiaohongshu", "pyq"],
        "format": "AI动漫短片",
        "frequency": "热点出现时，每周1-2个",
        "content": "热门影视剧/综艺/社会话题中英语/教育/育儿相关片段Reaction",
        "policy_integration": "增加教育政策Reaction、趋势热点Reaction"
      },
      {
        "id": "series_4",
        "name": "Alan妈妈的碎碎念",
        "platforms": ["pyq"],
        "format": "图文",
        "frequency": "每天1-2条",
        "content": "日常育儿感悟、英语学习小贴士、Alan趣事、外教资源",
        "policy_integration": "增加未来畅想、趋势感悟、能力vs分数反思"
      },
      {
        "id": "series_5",
        "name": "Alan妈妈的周末福利",
        "platforms": ["xiaohongshu", "pyq"],
        "format": "图文+海报",
        "frequency": "每周1次",
        "content": "限时试听名额、免费学习资料、外教资源推荐",
        "policy_integration": "增加政策解读福利（中考听说备考资料包、人机对话模拟题、发音纠正指南）"
      },
      {
        "id": "series_6",
        "name": "Alan妈妈的故事集",
        "platforms": ["douyin", "xiaohongshu", "pyq"],
        "format": "AI动漫短片",
        "frequency": "每周1集（测试效果后调整）",
        "content": "Alan妈妈踩坑故事、Alan进步故事、外教趣事、育儿剧情",
        "policy_integration": "增加政策影响故事、未来能力故事"
      }
    ]
  },
  "publishing_schedule": {
    "monday": {
      "xiaohongshu": ["外教日记", "学习方法"],
      "ai_video": "避坑短视频（发抖音/小红书/朋友圈）",
      "pyq": "碎碎念：周末回顾+本周计划+政策感悟"
    },
    "tuesday": {
      "xiaohongshu": ["避坑", "家长案例"],
      "pyq": "碎碎念：Alan学习日常+外教趣事+趋势感悟"
    },
    "wednesday": {
      "xiaohongshu": ["外教日记", "资源分享"],
      "ai_video": "学习进展短视频（发抖音/小红书/朋友圈）",
      "pyq": "碎碎念：育儿感悟+资源推荐+未来畅想"
    },
    "thursday": {
      "xiaohongshu": ["避坑", "热点解读"],
      "pyq": "碎碎念：Alan妈妈感悟+互动话题+能力反思"
    },
    "friday": {
      "xiaohongshu": ["周末福利预告", "周总结"],
      "ai_video": "热梗Reaction（如有热点）发全平台",
      "pyq": "福利发布：限时试听名额+备考资料+领取方式"
    },
    "saturday": {
      "xiaohongshu": ["外教日记", "避坑"],
      "pyq": "碎碎念：周末日常+Alan趣事+未来场景"
    },
    "sunday": {
      "xiaohongshu": ["学习方法", "下周预告"],
      "ai_video": "故事集（每周1集）发全平台",
      "pyq": "碎碎念：下周计划+互动话题+趋势分析"
    }
  },
  "golden_hours": {
    "xiaohongshu": ["7:00-9:00", "12:00-13:00", "20:00-22:00"],
    "douyin": ["7:00-8:30", "12:00-13:30", "18:00-21:00"],
    "shipinhao": ["7:00-9:00", "12:00-14:00", "18:00-21:00"],
    "pyq": ["7:30-8:30", "12:00-13:00", "20:00-22:00"]
  },
  "ai_production": {
    "tools": {
      "image_generation": "jimeng",
      "video_generation": "kling/jimeng",
      "voice": "alan_mom_real OR jianying_ai",
      "editing": "jianying",
      "design": "canva/gaoding"
    },
    "character_design": {
      "alan_mom": "温暖亲切的卡通妈妈形象，棕色短发，戴眼镜，穿围裙，微笑，插画风格",
      "alan": "12岁男孩，短发，穿校服或休闲装，活泼好动",
      "maria": "菲律宾女外教，深色皮肤，笑容灿烂，穿职业装"
    },
    "scenes": ["家庭客厅", "学校教室", "菲教课堂", "Alan房间"],
    "style": "插画风格/卡通风格，温馨明亮"
  },
  "phase2_preview": {
    "status": "planned",
    "trigger": "Phase1稳定后（私域粉丝>=50, 试听转化>=10, 内容产出稳定>=4周）",
    "core": "KOC家长联盟裂变体系",
    "layers": {
      "L1": "体验官 - 试听课分享",
      "L2": "推荐官 - 持续分享+带动咨询",
      "L3": "大使 - 内容共创+带动报名"
    }
  }
}